What do owners/managers need from customers in order to sustain their business?

The primary necessity for owners and managers to sustain their business lies in the requirement for customers to buy their products. Revenue generated from sales is crucial for covering operational costs, paying employees, and investing in future growth. Without sales, the business cannot maintain its financial health or function effectively.

While feedback, recommendations, and suggestions for improvement are valuable for enhancing products and customer satisfaction, they do not directly contribute to the sustainability of the business in the same immediate way that purchasing does. Sales provide the necessary cash flow and profit margin that sustain operations and drive expansion. Therefore, the focus on customers making purchases highlights the fundamental aspect of any business—having a viable market for its goods or services.