What does maximising profits aim to achieve?

Maximising profits primarily aims to achieve the highest possible level of financial gain for a business. This objective involves increasing revenue while managing costs effectively, which directly contributes to the overall profitability of the organization. By focusing on maximizing profits, a business can invest in its growth, enhance shareholder value, and create additional resources for innovation, expansion, and improvement of services or products.

While minimizing expenses (often associated with other strategies) is a component of profit maximization, it does not encompass the full scope of what maximizing profits entails. Employee satisfaction and market competition, while important for various business strategies, are not the primary focus of maximizing profits, although they can indirectly influence profitability in the long run.