What is one objective of customer satisfaction?

Generating repeat business is a fundamental objective of customer satisfaction because satisfied customers are more likely to return and make additional purchases. When a business consistently meets or exceeds customer expectations, it fosters a positive relationship, encouraging brand loyalty and making customers feel valued. This loyalty leads to repeat business, which is crucial for sustainability and growth in any organization.

In contrast, minimizing service quality would lead to dissatisfied customers, which would likely drive them away rather than encouraging them to return. Increasing product prices could also alienate customers, especially if they feel the price does not match the value they receive. Reducing customer loyalty directly contradicts the goal of customer satisfaction, as loyal customers are essential for long-term business success. Therefore, focusing on customer satisfaction effectively drives repeat business, reinforcing the importance of this objective.