Which of the following is an advantage for a franchisee?

Prepare for the SQA Higher Business Management Exam. Enhance your skills with dynamic flashcards and practice questions. Explore hints and explanations to ace your exam!

Choosing a franchise comes with several advantages, one of which is that it often represents a well-known business with an established customer base. This brand recognition can significantly lower the barriers to entry for a new business owner. Franchisees benefit from the marketing and operational support provided by the franchisor, which can lead to faster sales, a more extensive customer reach, and a lower risk of failure compared to starting a completely new brand from scratch. With an existing customer base, franchisees can leverage the reputation and customer loyalty built by the franchisor, which can be a compelling advantage in attracting new customers and generating revenue more quickly.

The other options present conditions that are generally not characteristic of franchise arrangements. For instance, franchises typically come with some degree of operational guidelines dictated by the franchisor, which may limit complete independence in decision-making. Additionally, franchisees often pay royalties and initial startup fees to the franchisor, which is a standard arrangement in franchise agreements.

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